Corporate Leadership Programs- The key to building a high performance team

The conventional methods employed in the work place once have now become obsolete. Companies that want to get ahead of their competitors should focus on leadership programs which enable individuals to tap into their innate ability to lead the team towards success. The focus should be on employing the best people for the job. This is because good output can only stem from excellent employees.

The following are some of the benefits of corporate leadership programs:

Talent makes or breaks a company

Companies which invest inn leadership programs do a great deal better than their competition. It is up to the company to retain the talents and help build it further. A leadership program helps identify the actual talent within a company. It is then responsible for grooming those individuals and turning them into future leaders who would lead their team to success.

No company can afford the consequences of poor leadership. Leadership programs are a cost effective way of developing the existing talent in employees. Instead of hiring leaders from outside, it’s always a better idea to choose leaders within the company.

Leadership programs are the most important aspect of any company. These can actually result in long term success. In order to build a high performance team, make sure you prepare the future generation of leaders within the company. Investing in leadership programs can help in all of the following ways.

  • The right corporate leadership program can help improve the bottom line. Helping develop leaders within the organization can cut the cost. Instead of procuring leaders from outside you have your own employees to rely on. This can help generate new revenue.
  • Research has proved that companies that invest in leadership programs have five times higher stock market returns.
  • It can increase employee engagement. Employees when given specific roles always try to respond with loyalty. Instead of bringing in new recruits it’s always better to develop the talent within the company. Instead of having to spend money on advertising, paying headhunters, the costs of travel and moving expenses can all be reduced.
  • Good leaders attract, hire and inspire good people. A manager who is mediocre would never be able to attract talented individuals. On the other hand a leader who is pro-active would only make sure that the team compromises of high performing employees.
  • It’s one of the soundest investments a company can make. Research has proved that companies which invested in leadership programs showed a ROI of around 50% or more.
  • When a company invests in a leadership program it sends out a message to the employees that they care about their future. In turn employees strive to improve their performance. It’s a great way to boost the employ morale.
  • These programs can help companies navigate through difficulties like low employ morale and poor leadership skills. Excellent leadership skills come in handy on all day to day activities within a company.

While having good leadership is great, great leadership is inspirational. A great leader is not someone who does great things but enables others within their teams to do great work. If you want to improve your company’s performance, start by finding out what are the best corporate leadership programs available in your area, and enrol your team.



Solicitors Gold Coast- Advice on making a will

Making a will in one’s lifetime is beneficial for those who are dependent on the person making the will. It can help reduce the stress and emotional issues which often occur at the time of death. It’s an opportunity to make provision for those you love.

Those who fail to leave a will risk their assets distributed according to the fixed formula devised by the law. This formula is by no mean what one would want when making provisions for loved ones. This is why it’s important to have a will designed by solicitors in Gold Coast.

Things to keep in mind when designing a will

  • Before you start drafting a will, make sure you have a list of all the assets or liabilities that you own
  • Make sure you know about all the debts which you have acquired in the form of mortgage payments, credit cards and bank loans
  • All the assets like property, bank accounts, jewelry and other valuables should be kept in mind
  • In order to execute the will it is necessary to ensure that you have the rightful ownership of all the assets mentioned in the will
  • Choose the beneficiaries when designing the will. You have an option to choose a single or multiple beneficiaries
  • Choose an executor for the will. The executor is responsible for administering the estate according to the will once the maker of the will passes away.

Choosing the right executor

When choosing an executor, keep the following things in mind

  • They should have the skill and experience working as an executor
  • Are willing to undertake the responsibility of managing your estate
  • Should know all about the legal responsibilities which they are about to undertake
  • Should have the time to carry out the task assigned to them

It’s important to choose the right person to be the executor of the will choosing the wrong person can result in conflicts and issues which can be emotionally stressful for the family members of the deceased.

Writing a will

No two wills are same. Each will is unique and should pertain to the circumstances and financial assets of the person designing the will. A will should always be made keeping the following legalities in mind:

  • The person writing the will should have the testamentary qualities and should be over eighteen year of age
  • The will should be made under the supervision of two adults and signed by them as well
  • The will should contain the wishes of the person writing the will

Qaulified Gold Coast based solicitors can help make a will making sure it’s done under the right legal proceedings.

Updating a will

It’s necessary to keep updating a will. Events like marriage, divorce, death of one of the beneficiaries all have an impact on the will. This is why it’s important to have a will designed by a lawyer. They would help you through the complete process.

Why SEO is an Essential Marketing Avenue

Smart business owners know the importance of using the right SEO techniques. In fact, research too has proved that SEO is an essential marketing avenue. In the past two decades there has been a massive change in the marketing landscape. SEO has now become an essential part of businesses both offline and online.

However, it should be kept in mind that you as a business can just not rely any SEO company. You need to hire a company which keeps updating itself and the techniques which it uses to optimise your website for search engines.

The thing is that SEO Gold Coast is constantly changing. Initially it was all about using the right keywords in a well written content. This is not the case now. SEO is evolving continuously. In order to be featured in the top results of a Google web search, your website needs to be properly optimised. The content should be well written, the key words placed strategically, proper link building and the right amount of social media interaction. This is why it’s important to hire someone who keeps themselves updated with all the latest SEO developments.

The benefits of using SEO as a marketing strategy

There are several benefits of using SEO as a marketing strategy. These include all of the following:

  • You get the right kind of exposure. These day’s social media marketing has become an essential part of any SEO strategy. Your business is featured on different social media websites. Either in the form of reviews on an inbound marketing campaign. The result I that when the post is shared by even one person all the people who follow them on social media get to know about your business. When they require your services, they would be able to find you with ease. Plus they can seek reviews of your product or service online and see for themselves what your business is all about.
  • It is also essential that your business website is optimized for mobile use. Not everyone uses internet on a desktop. This is why when they use a mobile, the browsing experience is not up to the mark and they start losing interest. The right SEO analyst would ensure that there is a mobile version of the website. When someone uses the website on a mobile they would be able to browse with ease. They would have access to the blog which has interesting and well written content which keeps them coming back for more interesting information and facts. The right content supports your web page and allows it to be featured in the top search results. This in turn builds the credibility of your website. It’s all an intricate process which requires a great deal of expertise and shouldn’t be left to just about anyone
  • The right SEO techniques results in more quality traffic entering the website. This in turn results in positive leads. This is exactly what you as a business should be looking for. The right SEO marketing strategy. Plus it also less expensive than traditional advertising.

Finding The Right Web Designer for Your Business Website

web designer

Many new platforms have made it easy for everyone to create fully-functional websites, requiring little to no programming skills. However, if you require your website to look better than the competition, you’ll probably need to seek out help from a professional designer.

So how can you find “The One”? A good designer will create a visually appealing and attractive design for your business that will help you achieve your goals. Let’s explore a couple of tips on how to approach the task at hand and how to pick the best web designer from a sea of inexperienced and novices.

Identify what you want

Before setting out to look for someone, make a list of the websites you admire and why do you like them. Select a couple for their aesthetics (perhaps you’re trying to achieve a similar look), others for their navigation and maybe some for their functionality. It will help the designers identify your needs aptly and help you accordingly.

Set a budget

One of the most important steps that many people overlook is this. Of course, you have to look into a lot of other things as well but make sure to look for one that gives you their services in a reasonably priced package. It means that if you have a tight budget, it shouldn’t reflect on the end result. That’s the beauty of web design Maitland, it can always be redesigned and updated. So, when your budget grows with your business, you can invest more money into it.

Analyze their profile

The work profile of a designer plays an integral part in the whole process, as it gives a rough idea about the proficiency of the designer. If their profile shows that they’ve worked with a plethora of clients coming from an array of domains, it ensures that the designer can address your needs effectively and efficiently, delivering a product worth your time and money.

Ask for their portfolio


By this point, you have a list of designers you are considering for your project. Ask them to provide you with their portfolio or a link to their previous works. A professional designer maintains their portfolio, updating it with every project they do. It’s something every professional designer does. If they try to avoid that part, that should be a big red flag for you.

When you get the portfolio, browsing through it will give you a clear idea about the quality of the services provided. It’ll also help you identify if the company is capable of handling your project.

These are just some of the tips you can employ to ensure that you get the best designer for your project. Make sure to conduct thorough research and ask the designer any questions before signing with anyone.

Why and how to work with micro-influencers

A lower investment for brands

Micro-influencers are often less demanding in terms of pay than star influencers. An invitation to an event or free products will sometimes be enough to convince them to work with your brand.

But that does not mean that you should never pay for them – on the contrary! Paying micro-influencers will be easier to manage than an exchange of products where you have to manage your inventory, and it will also help build healthy, longer-lasting relationships with them.

Build more durable and stable relationships with these influencers

Brands that succeed in influencer marketing are those that invest in lasting relationships, building true partnerships with micro-influencers with “win-win” partnerships. Influence marketing is a long-term job and it does not happen in one shot. For your influence marketing strategy to be truly effective, it must be sustainable.

Being less expensive and less in demand than “star” influencers, “micro-influencers” are more likely to establish lasting relationships with brands, especially if they offer products or services in which they are easily recognizable.

More return on investment for brands

Moreover, according to many statistics, micro-influencers often have more impact than star influencers. Indeed, their niche specialization and their smaller communities make them closer to their subscribers, and so they have more engaged communities than celebrity influencers.

How to work with micro-influencers

Select the influencer

The micro-influencers, even if they are less than the star influencers, are very solicited by brands. When you contact them to collaborate, it is important to target the influencer and make sure that your product / service matches their editorial line. Nothing is worse for an influencer than to be contacted to promote a service or product that is of no interest to their community.

Do not do mass e-mailing

If you want to work with micro-influencers, personalize your messages. Do not do mass e-mailing!

Influencers are regularly solicited by various brands, so to stand out you are interested in their work. Personalize your e-mails and do not be too insistent if they do not answer you!

Do not impose a process on them

For a good relationship with the micro-influencer, do not impose too complicated processes. Too many processes will scare the influencer and he will have no desire to continue the relationship with your company.

Micro-influencers: how to find them

To find a micro-influencer in your area, there are several ways:

You can start with a google search, or directly on social networks by putting searches like “fashion influencers”, “food influencers”. But this kind of research is tedious and you will spend a lot of time finding an influencer that suits you. In addition, influencers with many live trademark applications will tend not to respond if they do not know you.

There are much easier methods to find influencers in your field. You can consult influencer directories such as the one we created on 1min30 . These directories refer thousands of influencers in different sectors such as fashion, cooking, travel etc. They make your life easier because there is often a first sort made by the aggregators to offer you the influencers who actually … of influence.

And since directories and influencers work together regularly, you’ll be more likely to have influencers work with your brand than by contacting them live. Aggregators who are used to working with them will be able to guide you to the best influencers for your brand, and they will also have the opportunity to negotiate with them the best terms and conditions, as they regularly bring them into contact with the brands. wishing to work with them.

To embark on the event

Becoming an auto-entrepreneur event is an opportunity that can seize those who have the sense of organization and relationship, but dread the formalities necessary for the constitution of an event agency in the form of a single-person company  or several.

Here are some tips before you start.


  1. Make sure you have the required qualities for the event!
  2. Make a market study
  3. Choose a name that makes you want!
  4. Invest in the creation of a website
  5. Create a network of relationships with suppliers
  6. Get an administrative authorization

create an event agency

Make sure you have the required qualities for the event!

First of all, make sure that your personality is in line with the activity of self-entrepreneur event:

  • You know how to invest yourself personally and you are passionate : the creation of a company in the event requires a significant personal investment and passion. Events can take place at the end of the day, in the evening or on weekends.
  • You are rigorous : you have to be rigorous and organized so that the goal is achieved and the event successful.
  • You know how to resist stress : there may be coordination problems and the client may be stressed. Your role is to calm the game.
  • You are creative : you have to be creative and surprise your customers!
  • You are resourceful : when one is in charge of organizing an event, heDo not be afraid of ungrateful tasks, such as fetching missing supplies, replacing an absent provider, etc.
  • You have a good relationship: you work with people from different departments (marketing, operational …)

Do you recognize yourself? Do not hesitate to launch yourself as an auto-entrepreneur event .

Make a market study

The event sector is a very competitive sector.

It is therefore It is essential to carry out a  complete market research before setting up a business event.

This will allow you to highlight data essential to the realization of your project (marketing budget, communication and simply your needs to start safely).

Choose a name that makes you want!

If your market research is conclusive and you do not want to start as a self-entrepreneur, but open an agency (ie create a company) think of your business name. The event agencies are numerous and it is imperative to stand out, this business name can help you to get ahead of your competitors.

The trade name refers to the name under which the business will be publicly known. It can be the same as the corporate name or be totally different. You will be able to include it on all your official documents in addition to other mandatory information (company name, SIREN number, VAT number, etc.).

Name protection is effective when you use this business name with the public (in your documents for example). Do not forget to fill it out on your cerfa form when you decide to start, the protection will only be reinforced. You can also decide to file a trademark .

Depending on your target, you can choose an inventive, magical or glamorous trade name. The only limit: your imagination.

Invest in the creation of a quality website

The creation of a website is a must to have access to a larger number of customers.

Your site, with its graphic design and the logo of your agency , will help you to have a valued image with customers and suppliers.

Remember that your website is a reflection of what you want to offer your customers. You can do this with the services of an independent graphic designer or go through agencies specialized in website creation.

Create a network of relationships with suppliers

Finding and booking a place, decorating the premises, feeding diners or using photographers are just some of the benefits you should be offering.

It is strongly recommended to network with suppliers and service providers in the region: florists, caterers, bakeries, photographers, meeting room owners, hairdressers, make-up artists , beauticians , etc. You can introduce yourself and let them know about your business in anticipation of future events. A solution to create your network or develop it is to install your young company in a co working space : exchanges of ideas and addresses between entrepreneurs are common in these places! In addition, do not hesitate to negotiate prices for important or recurring events. Your persuasiveness will be tested.

Warning: if during an event you wish sell alcoholic beverages, you will not need a license but you will need to obtain a permit from the town hall.